The Rent Review Specialist
Negotiation - restoring the balance of power
01/12/2013 - Negotiation - 2013
Notwithstanding Reed Personnel Services plc v American Express Ltd [1996] wherein the court said it is “not good for the tenant to say what is good for the landlord” many tenants are fond of negotiating as if they were the landlord. Although technically cutting no ice, it’s an approach that can succeed when for the landlord to be ‘accommodating’ would be sensible under the circumstances. In this context, accommodating means allowing some slack in compliance with the tenancy. I see no point in incurring time and expense in having a lease and then not sticking to it, but I do realise it is the landlord’s prerogative whether to enforce it to the letter. The landlord and tenant relationship is on-going for the duration of the term and beyond. For routine matters there may be no disagreement, but, otherwise, beyond the law, and valuation, negotiation is about psychology.
Psychology is a science, an academic and applied discipline that involves the scientific study of human or animal mental functions and behaviours. At a down-to-earth level, and in the context of a business tenancy, what psychology does is to interfere with the strictures of the commercial contract by injecting a human element. In 1988, in my booklet, “The Psychology of Rent Review Negotiation” I said the relationship between landlord and tenant should ideally be a partnership, sharing the ups-and-downs together. In practice, the interests of landlord and tenant remain diametrically opposed: the landlord wants more, the tenant wants less. During downturns, the cushioning upward-only review brought about by landlord wanting and the tenant offering to maintain rental income throughout the term does the job intended by both parties. So why should a campaign to abolish upward-only reviews want to alter a mutually accepted perfectly good system? Frankly, I think the answer is self-interest. Instead of rising to the challenge of organic growth - improving upon what exists already in pursuit of excellence - such tenants grow by expansion: they become addicted to momentum and, over-indebted and overstretched, end up disconnected from reality and losing their way. Although in theory expansion makes sense, inorganic growth is never the way to develop a long-term consistently profitable business because too much gets taken for granted. Tenants urging politicians to do something about their business tenancy arrangements when having entered voluntarily into a commercial contract such tenants find that what they signed is not what they had in mind is not the sort of behaviour one would expect of companies surrounded by advisers. Not to be outdone, and despite a muted response from government, many companies and the surveyors that act for them, have got it into their heads that such tenants should be thought of as doing the landlord a favour in wanting to lease the premises.
Asserting the landlord should care whether a tenant can afford the rent is a crafty way for the tenant to get what it wants; it also makes it harder for that particular landlord to enforce the terms and conditions of the tenancy. By removing from business tenancy law and rental valuation the impersonality that is the hallmark of the market, rent review and tenancy expiry/renewal has taken on a new guise. No longer a relatively straightforward application of business tenancy law and rental valuation, now it strongly features subjectivity whereby tenants promote the “wider consequences” for their business in the event that landlord is not accommodating. For example, a recent public display was Thorntons, the chocolatier, telling landlords wanting to increase its rents that Thorntons would close the shops and trade on the Internet instead. I think it fascinating a public company has to stoop so low to get what it wants - that doesn’t speak well for its products. And hardly impressive of a plc to tell shareholders that it would maximise returns and pay dividends to trade on the Internet rather continue to drain profits by maintaining a ‘high street’ presence. Be that as it may, in effect, landlords are being asked to subsidise a retailer’s desire to have it both ways, even though others would pay more rent.
For landlords, a dilemma of recession is whether tenants should be helped to survive the error of (their) ways. I emphasise ‘their’ because something tenants are good at is making pronouncements about the market as a whole as if their experience should be considered the only barometer of consumer behaviour. Often, the facts are found amongst suppliers: for example, Hornby plc (toys) results in June 2010 said “it is now clear that our larger retail customers recognise that they failed to fulfil their sales potential in 2009. ”
Life has ups-and-downs, and a business plan is rarely straightforward, but we are not supposed to come unstuck in times of change. One factor to ponder is whether it should be reasonably assumed inherent, depending on the calibre of tenant, for the tenant to be expected to have what it takes to anticipate downturns in its market and prepare accordingly. That does not seem to be how the victim tenant thinks: for them, the business sector ought to be considered a special case: a sort of level playing field for all, regardless of the ups-and-downs of the economy. Landlords too have self-interest. The most important factor is whether a landlord can afford to be accommodating. How much rent and what terms can be varied very much depends upon when the property was bought, how much was paid, and how much was borrowed. It also depends on whether the tenant has a guarantor, because any material alteration to the terms of a contract which might potentially prejudice the guarantor will release him unless he specially consents to the variation, West Horndon Industrial Park v Phoenix Timber [1995] Although business tenancy law and rental valuation are not concerned with the wider consequences for the parties, psychology steps in to ask about the consequence for the landlord in the event of existing tenant default, such as whether the property would let in a fairly short time to a tenant of at least the same calibre, and at least the same rent; and whether on expiry the tenant in difficulties would renew for at least the same term as before. For a tenant, one reason for taking the route of insolvency, administration or CVA, is a consequence of alienation criteria that a landlord can include in a tenancy to reflect privity of contract: a tenant must consider the likelihood of finding a financially sound assignee. The number of tenants with the where-with-all to cope with slow trading is in short supply. An authorised guarantee agreement to sign, the tenant cannot afford the risk of a defaulting assignee.
The landlord should be mindful of changes to capital value that can be caused by tenant assignment and under-letting. The number of tenants whose covenant enhances value has been diminishing for years. Although a landlord may serve notice on a tenant for the purpose of protecting investment value, the timing of the notice is critical and the procedure little used. Generally, commercial property for investment is a depreciating asset, because the price paid rarely reflects the market value of the property alone, but includes the calibre of the tenant. Often, growth is illusory: although capital value is estimated by valuing on a date, investment performance should allow for inflation, loss of interest on equity, and holding and management costs, interest, tax on rent and any gain. Strip out those figures and whatever’s left is the real growth. Nowadays, maintaining investment value is just as challenging as increasing value. For example, an investment for 15 years with 5 yearly rent reviews will only maintain its capital value if at each review the rent goes up by enough to offset fluctuations in investment yields and what might happen on expiry. Where a landlord has been accommodating, at subsequent rent review and on tenancy renewal, the likelihood of a rent increase diminishes, because in personalising the landlord and tenant relationship, by focussing on the business for which the tenant chooses to use the premises, the landlord can get stuck with a dud tenant and the investment under-perform for the wrong reasons. Many tenants would have landlords believe that the property system should be changed to reflect the changes in the market, but equally many landlords think tenants should change their modus operandi to synchronise with the market. The property system is more flexible than many tenants would like to think, if only because landlords can be accommodating. The underlying difficulty for those tenants, and surveyors that have prospered on the success of those tenants - and whose loyalty is to those tenants - is that really the problem their clients face is not caused by any intransigence amongst landlords, but that the mass-market has entered decline and fall. It is the Age of Individuality. Alongside the dominance of supermarkets for convenience and free-parking, and a few clothing companies for garments, it is the specialist retailers that are thriving, along with the giants of the internet.
At rent review, a tenant has no control of the psychology because the tenancy remains vested in that tenant so the review guidelines, which are emotionally detached, are paramount but, on expiry, the tenant does not have to renew. A choice whether to renew only puts the tenant in a stronger position if the tenant could afford to relocate or close the business at the particular premises. Multiple retailers and big companies are in a stronger position to dictate terms on renewal because rarely is the performance of their business overall dependent on any one branch. For smaller businesses, flexibility is limited. Often the value or saleability of the business as a going concern is inextricably bound up with the premises and a secure term of tenancy. Ever since investment value strayed from property fundamentals to become dependent upon covenant of tenant, that dependency has been exploited. The banks have done a stirling job using sale-and-leasebacks to maximise capital proceeds, only to serve up branch closures for the next course. What price the building without its original occupier? An investor is buying the building, not the tenant and no structured rent review, such as index-linking, pre-fixed increases and compounding is going to make up for the fact the more the rent payable exceeds the market rent, the riskier the investment. In the shop property market, whilst the primary market that multiple retailers inhabit may not be providing much growth, the same cannot be said of the secondary market where there is often keen demand. The secondary market is not just about trading position, but also locality. Many secondary towns are more stable than primaries nearby, often because the Zone A rate is economical. In Ledbury, for example, the market town where I am based, and whose population is just under 10,000, demand for shops is buoyant and rents have gone up in the last couple of years. Another factor that those that think the world owes them a living would do well to remember is that commercial property often lends itself to redevelopment and reconfiguration, or simply disposal with vacant possession. One thing tenants should be careful of when testing the loyalty to the tenant’s cause is that the landlord might be thinking of using the opportunity to do something different with the building. In the balance of power, one principle remains steadfast: the property belongs to the landlord, so how the tenant extracts itself from the tenancy commitment must be honourable otherwise the course of action will back-fire on the tenant.
Psychology is a science, an academic and applied discipline that involves the scientific study of human or animal mental functions and behaviours. At a down-to-earth level, and in the context of a business tenancy, what psychology does is to interfere with the strictures of the commercial contract by injecting a human element. In 1988, in my booklet, “The Psychology of Rent Review Negotiation” I said the relationship between landlord and tenant should ideally be a partnership, sharing the ups-and-downs together. In practice, the interests of landlord and tenant remain diametrically opposed: the landlord wants more, the tenant wants less. During downturns, the cushioning upward-only review brought about by landlord wanting and the tenant offering to maintain rental income throughout the term does the job intended by both parties. So why should a campaign to abolish upward-only reviews want to alter a mutually accepted perfectly good system? Frankly, I think the answer is self-interest. Instead of rising to the challenge of organic growth - improving upon what exists already in pursuit of excellence - such tenants grow by expansion: they become addicted to momentum and, over-indebted and overstretched, end up disconnected from reality and losing their way. Although in theory expansion makes sense, inorganic growth is never the way to develop a long-term consistently profitable business because too much gets taken for granted. Tenants urging politicians to do something about their business tenancy arrangements when having entered voluntarily into a commercial contract such tenants find that what they signed is not what they had in mind is not the sort of behaviour one would expect of companies surrounded by advisers. Not to be outdone, and despite a muted response from government, many companies and the surveyors that act for them, have got it into their heads that such tenants should be thought of as doing the landlord a favour in wanting to lease the premises.
Asserting the landlord should care whether a tenant can afford the rent is a crafty way for the tenant to get what it wants; it also makes it harder for that particular landlord to enforce the terms and conditions of the tenancy. By removing from business tenancy law and rental valuation the impersonality that is the hallmark of the market, rent review and tenancy expiry/renewal has taken on a new guise. No longer a relatively straightforward application of business tenancy law and rental valuation, now it strongly features subjectivity whereby tenants promote the “wider consequences” for their business in the event that landlord is not accommodating. For example, a recent public display was Thorntons, the chocolatier, telling landlords wanting to increase its rents that Thorntons would close the shops and trade on the Internet instead. I think it fascinating a public company has to stoop so low to get what it wants - that doesn’t speak well for its products. And hardly impressive of a plc to tell shareholders that it would maximise returns and pay dividends to trade on the Internet rather continue to drain profits by maintaining a ‘high street’ presence. Be that as it may, in effect, landlords are being asked to subsidise a retailer’s desire to have it both ways, even though others would pay more rent.
For landlords, a dilemma of recession is whether tenants should be helped to survive the error of (their) ways. I emphasise ‘their’ because something tenants are good at is making pronouncements about the market as a whole as if their experience should be considered the only barometer of consumer behaviour. Often, the facts are found amongst suppliers: for example, Hornby plc (toys) results in June 2010 said “it is now clear that our larger retail customers recognise that they failed to fulfil their sales potential in 2009. ”
Life has ups-and-downs, and a business plan is rarely straightforward, but we are not supposed to come unstuck in times of change. One factor to ponder is whether it should be reasonably assumed inherent, depending on the calibre of tenant, for the tenant to be expected to have what it takes to anticipate downturns in its market and prepare accordingly. That does not seem to be how the victim tenant thinks: for them, the business sector ought to be considered a special case: a sort of level playing field for all, regardless of the ups-and-downs of the economy. Landlords too have self-interest. The most important factor is whether a landlord can afford to be accommodating. How much rent and what terms can be varied very much depends upon when the property was bought, how much was paid, and how much was borrowed. It also depends on whether the tenant has a guarantor, because any material alteration to the terms of a contract which might potentially prejudice the guarantor will release him unless he specially consents to the variation, West Horndon Industrial Park v Phoenix Timber [1995] Although business tenancy law and rental valuation are not concerned with the wider consequences for the parties, psychology steps in to ask about the consequence for the landlord in the event of existing tenant default, such as whether the property would let in a fairly short time to a tenant of at least the same calibre, and at least the same rent; and whether on expiry the tenant in difficulties would renew for at least the same term as before. For a tenant, one reason for taking the route of insolvency, administration or CVA, is a consequence of alienation criteria that a landlord can include in a tenancy to reflect privity of contract: a tenant must consider the likelihood of finding a financially sound assignee. The number of tenants with the where-with-all to cope with slow trading is in short supply. An authorised guarantee agreement to sign, the tenant cannot afford the risk of a defaulting assignee.
The landlord should be mindful of changes to capital value that can be caused by tenant assignment and under-letting. The number of tenants whose covenant enhances value has been diminishing for years. Although a landlord may serve notice on a tenant for the purpose of protecting investment value, the timing of the notice is critical and the procedure little used. Generally, commercial property for investment is a depreciating asset, because the price paid rarely reflects the market value of the property alone, but includes the calibre of the tenant. Often, growth is illusory: although capital value is estimated by valuing on a date, investment performance should allow for inflation, loss of interest on equity, and holding and management costs, interest, tax on rent and any gain. Strip out those figures and whatever’s left is the real growth. Nowadays, maintaining investment value is just as challenging as increasing value. For example, an investment for 15 years with 5 yearly rent reviews will only maintain its capital value if at each review the rent goes up by enough to offset fluctuations in investment yields and what might happen on expiry. Where a landlord has been accommodating, at subsequent rent review and on tenancy renewal, the likelihood of a rent increase diminishes, because in personalising the landlord and tenant relationship, by focussing on the business for which the tenant chooses to use the premises, the landlord can get stuck with a dud tenant and the investment under-perform for the wrong reasons. Many tenants would have landlords believe that the property system should be changed to reflect the changes in the market, but equally many landlords think tenants should change their modus operandi to synchronise with the market. The property system is more flexible than many tenants would like to think, if only because landlords can be accommodating. The underlying difficulty for those tenants, and surveyors that have prospered on the success of those tenants - and whose loyalty is to those tenants - is that really the problem their clients face is not caused by any intransigence amongst landlords, but that the mass-market has entered decline and fall. It is the Age of Individuality. Alongside the dominance of supermarkets for convenience and free-parking, and a few clothing companies for garments, it is the specialist retailers that are thriving, along with the giants of the internet.
At rent review, a tenant has no control of the psychology because the tenancy remains vested in that tenant so the review guidelines, which are emotionally detached, are paramount but, on expiry, the tenant does not have to renew. A choice whether to renew only puts the tenant in a stronger position if the tenant could afford to relocate or close the business at the particular premises. Multiple retailers and big companies are in a stronger position to dictate terms on renewal because rarely is the performance of their business overall dependent on any one branch. For smaller businesses, flexibility is limited. Often the value or saleability of the business as a going concern is inextricably bound up with the premises and a secure term of tenancy. Ever since investment value strayed from property fundamentals to become dependent upon covenant of tenant, that dependency has been exploited. The banks have done a stirling job using sale-and-leasebacks to maximise capital proceeds, only to serve up branch closures for the next course. What price the building without its original occupier? An investor is buying the building, not the tenant and no structured rent review, such as index-linking, pre-fixed increases and compounding is going to make up for the fact the more the rent payable exceeds the market rent, the riskier the investment. In the shop property market, whilst the primary market that multiple retailers inhabit may not be providing much growth, the same cannot be said of the secondary market where there is often keen demand. The secondary market is not just about trading position, but also locality. Many secondary towns are more stable than primaries nearby, often because the Zone A rate is economical. In Ledbury, for example, the market town where I am based, and whose population is just under 10,000, demand for shops is buoyant and rents have gone up in the last couple of years. Another factor that those that think the world owes them a living would do well to remember is that commercial property often lends itself to redevelopment and reconfiguration, or simply disposal with vacant possession. One thing tenants should be careful of when testing the loyalty to the tenant’s cause is that the landlord might be thinking of using the opportunity to do something different with the building. In the balance of power, one principle remains steadfast: the property belongs to the landlord, so how the tenant extracts itself from the tenancy commitment must be honourable otherwise the course of action will back-fire on the tenant.